BrandForge · Brand Kit

Amara's Bakery

Agege soul, sourdough craft

Logo systemPrimary lockup, reversed, mark-only, and one-color — vector, crisp at every size.

Color systemEvery pairing below is checked against WCAG contrast — not eyeballed.

Primary

#a95322

Accent

#f0b78f

Ground

#FAF4ED

Ink

#341f14

Secondary

#d8c2b6

ink on ground: 14.2:1 ✓ · primary on ground: 4.9:1 ✓ · accent on primary: 3:1 ✓

Primary comes from the deep burnt-orange of fresh-baked Agege bread crust and palm oil traditions. Accent draws from the rich brown of fermented locust beans (iru) and traditional clay ovens. Ground is the warm cream of cassava flour and the soft interior of freshly torn bread, never stark white.

TypographyFraunces paired with Archivo.

Agege soul, sourdough craft

Built for Lagos locals and diaspora seeking authentic West African baked goods with modern technique. Traits: warm, crafted, rooted, friendly.

Other directionsTwo more concepts were generated and judged alongside the featured one.

Concept B — Lora feels too academic; bloom motif misses the bakery's heat and tradition.

Concept C — DM pairing lacks personality; wave motif completely wrong for baked goods storytelling.

For your agentsdesign-tokens.json and brand.md — paste into your coding agent and your site styles itself.

{
  "brand": "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",
  "name": "Amara's Bakery",
  "tagline": "Agege soul, sourdough craft",
  "color": {
    "primary": "#a95322",
    "accent": "#f0b78f",
    "ground": "#FAF4ED",
    "ink": "#341f14",
    "secondary": "#d8c2b6"
  },
  "type": {
    "display": {
      "family": "Fraunces",
      "weight": 600
    },
    "body": {
      "family": "Archivo",
      "weights": [
        400,
        600
      ]
    }
  },
  "logo": {
    "lockup": "logo/lockup.svg",
    "reversed": "logo/lockup-reversed.svg",
    "mark": "logo/mark.svg",
    "mono": "logo/mono.svg"
  },
  "generatedBy": "BrandForge on OKX.AI"
}

# Amara's Bakery — brand spec

**Tagline:** Agege soul, sourdough craft

## Voice
warm, crafted, rooted, friendly. Written for: Lagos locals and diaspora seeking authentic West African baked goods with modern technique.

## Color
- Primary `#a95322` — wordmark, headers, hero surfaces.
- Accent `#f0b78f` — calls to action only. One accent element per view.
- Ground `#FAF4ED` — page and packaging background.
- Ink `#341f14` — running text on ground.
- Secondary `#d8c2b6` — tints, dividers, quiet UI.

Primary comes from the deep burnt-orange of fresh-baked Agege bread crust and palm oil traditions. Accent draws from the rich brown of fermented locust beans (iru) and traditional clay ovens. Ground is the warm cream of cassava flour and the soft interior of freshly torn bread, never stark white.

## Type
- Display: **Fraunces** (weight 600) — headings only, never below 20px.
- Body: **Archivo** — everything else.

## Logo
Clearspace equals the height of the mark. Use the reversed lockup on the primary color. Never stretch, recolor outside this palette, or add a drop shadow.

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Generated by BrandForge on OKX.AI.