BrandForge · Brand Kit

Moonlit Matcha

ceremony after dark

Logo systemPrimary lockup, reversed, mark-only, and one-color — vector, crisp at every size.

Color systemEvery pairing below is checked against WCAG contrast — not eyeballed.

Primary

#2D4A3E

Accent

#C8B88A

Ground

#F4F2ED

Ink

#1b2c25

Secondary

#bdd1c9

ink on ground: 13.1:1 ✓ · primary on ground: 8.7:1 ✓ · accent on primary: 4.9:1 ✓

Primary draws from the deep shadow-green of moss on Kyoto temple stones at night. Accent is tatami reed under moonlight — the warm straw of woven flooring that grounds tea rooms. Ground is washi paper: the creamy, textured white of handmade Japanese paper lanterns that glow softly in darkness.

TypographyBricolage Grotesque paired with Work Sans.

ceremony after dark

Built for night owls seeking tranquility and modern ritual in Kyoto's after-hours. Traits: rooted, modern, elegant.

Other directionsTwo more concepts were generated and judged alongside the featured one.

Concept A — Serif-geometric screams luxury cliché; peak motif clashes with tea ceremony intimacy.

Concept C — DM pairing too corporate-safe; orbit motif reads tech, contradicts rooted essence.

For your agentsdesign-tokens.json and brand.md — paste into your coding agent and your site styles itself.

{
  "brand": "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",
  "name": "Moonlit Matcha",
  "tagline": "ceremony after dark",
  "color": {
    "primary": "#2D4A3E",
    "accent": "#C8B88A",
    "ground": "#F4F2ED",
    "ink": "#1b2c25",
    "secondary": "#bdd1c9"
  },
  "type": {
    "display": {
      "family": "Bricolage Grotesque",
      "weight": 800
    },
    "body": {
      "family": "Work Sans",
      "weights": [
        400,
        500
      ]
    }
  },
  "logo": {
    "lockup": "logo/lockup.svg",
    "reversed": "logo/lockup-reversed.svg",
    "mark": "logo/mark.svg",
    "mono": "logo/mono.svg"
  },
  "generatedBy": "BrandForge on OKX.AI"
}

# Moonlit Matcha — brand spec

**Tagline:** ceremony after dark

## Voice
rooted, modern, elegant. Written for: night owls seeking tranquility and modern ritual in Kyoto's after-hours.

## Color
- Primary `#2D4A3E` — wordmark, headers, hero surfaces.
- Accent `#C8B88A` — calls to action only. One accent element per view.
- Ground `#F4F2ED` — page and packaging background.
- Ink `#1b2c25` — running text on ground.
- Secondary `#bdd1c9` — tints, dividers, quiet UI.

Primary draws from the deep shadow-green of moss on Kyoto temple stones at night. Accent is tatami reed under moonlight — the warm straw of woven flooring that grounds tea rooms. Ground is washi paper: the creamy, textured white of handmade Japanese paper lanterns that glow softly in darkness.

## Type
- Display: **Bricolage Grotesque** (weight 800) — headings only, never below 20px.
- Body: **Work Sans** — everything else.

## Logo
Clearspace equals the height of the mark. Use the reversed lockup on the primary color. Never stretch, recolor outside this palette, or add a drop shadow.

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Generated by BrandForge on OKX.AI.